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Generative AI has simultaneously captured the attention, imagination, and concern of most tech and business leaders across the world. However, as these technologies become front and center of conversations in the technology industry and beyond, the underlying question being asked by the market is: how do organizations derive value in a meaningful and accelerated fashion?

Business people, one in a suit, others dressed casually, engaged in discussion around a table full of data reports.

As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.