Digital is the new normal Today’s world is digital. In our personal lives, we buy digital products, and we consume…
There is no doubt that we live in the age of video. IDC research shows a 32% increase in video…
As an emerging tech vendor, you know that it can be a struggle to use content marketing to create brand…
Tech leaders plan to deliver innovative digital products and services
at a faster pace than ever. You need to support their business outcomes and help them achieve cost-effective digital operations, deliver on their vision to be a trustworthy organization, and speed their innovation.
Emerging vendors can increase revenue, secure investment funding, and strengthen strategy through analyst relations. Explore why this role is vital with IDC’s Dave Reinsel.
The global pandemic brought big changes to how business happens and what customers expect. Learn what strategic elements tech marketers should prioritize with IDC.
Tech marketing budgets increased by 2.0% in 2020, despite the global pandemic’s shifting and halting a lot of business. Explore where those dollars are going and why with IDC’s Warren Lane.
Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Just like how marketing automation created new tasks and job functions, AI will revolutionize the way marketing is performed – and dictate a new set of job needs and skills.
Being in the middle of a digital transformation can be a time of excitement, confidence and risk-taking. Businesses are evolving, employee career paths are expanding and the way we market to our customers is changing. Even buyers’ journeys are taking a turn down a path that may not have existed several years ago.