Parity in the value exchange with customers means that the customer and the organization, equally, get something meaningful out of the exchange. Customer value parity is crucial since an imbalance can lead to loss of customer trust, and often, ends in customer attrition.
The 2023 IDC Future of Industry Ecosystems Global Survey shows industries embracing shared data and IT investments in ecosystems for enhanced, omnichannel customer experiences.
Organizations are deepening their commitment to sustainability, encountering more complex challenges. They are integrating ESG more broadly and recognizing the need for continuous performance monitoring and collaboration with ecosystem partners to tackle the complexities of ESG effectively.
Organizations in every industry continue to focus their next chapter of digital transformation on ecosystem expansion; we hear this from…
Ensure your business is future-ready. Focus on three CX technologies that increase insight, trust, and engagement to confidently secure success.
Asia/Pacific (excluding Japan) organizations advance in customer-centric CX transformations, but value parity needs brands and customers to meet goals in frictionless, relevant engagements for lasting success.
As organizations prepare to deploy GenAI they must think through the technology change and process, workflow, and organizational structural changes that will be required to make best use of its business potential. It will also require close attention to the “human side” of the changes that GenAI will bring.
Research has long shown that trust, when compared to direct oversight, facilitates more efficient operations, mitigates the adverse outcomes of negative events such as data breaches, and is a pre-requisite to getting individuals to share high-quality personal information.
While CX programs remain a high priority for organizations, there is much to think about to ensure costs and expectations are managed to be successful.