Doing good for the planet and society and doing well financially do not have to be an “either/or.” In fact, for the most sustainably advanced organizations, they go hand in hand.
IDC’s Future Consumer Research examines consumer attitudes across all dimensions and includes survey data from 7 countries, forecast data across 51 countries, and thought leadership.
To be ready for the future consumer, make sure you understand where the market is headed and how you will drive growth.
Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.
IDC’s Future of Operations practice looks at 2023 and beyond
IDC has released the top 10 predictions for 2023 for the Future of Industry Ecosystems.
IDC’s Future of Digital Infrastructure practice presents top 10 predictions for 2023
IDC has released the top 10 predictions for 2023 for the Future of Work.
At IDC, we believe that understanding the consumers’ mindset around technology is vitally important to all tech companies, regardless of…