By diving into data-driven personalization, brands can effectively resonate with their audience, traverse the evolving currents of content marketing, and emerge as genuine pioneers of audience engagement in the digital age.
Before embarking on the journey to harness the power of Generative AI, organizations need to establish a solid foundation. IDC’s experts show you how to navigate this transformation in a consistent, methodical, mindful fashion.
Brands that merge automation and intelligent tools with human ingenuity and compassion will corner the market on good customer experiences.
New research from IDC projects datacenter energy consumption and carbon emissions to assess the industry’s progress toward net-zero goals
Canadian Channel Partners Are Transforming to Prepare for the Digital Business Era. Get the latest insights from IDC’s Canadian partner channel report to inform your go-to-market channel strategy.
The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
Over the past few years, a growing number of organizations around the world have made bold pledges – and set…
The CPaaS market is driven by new tools and technology allowing providers to simplify, automate, and amplify customer experience excellence.
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.