Consumers reported spending 8% less on tech in October. What does this mean for holiday technology spending? Explore the latest data with IDC’s David Myhrer.
Consumers’ technology spending surpassed the April COVID-19 baseline this July for the first time. Explore the reasons and implications for vendors with IDC’s David Myhrer.
Consumer spending on technology and services is starting to slow down in the face of COVID-19. Explore the latest consumer results with IDC’s David Myhrer.
COVID-19’s impact on consumer spending is uneven. See why the previous 30 days saw increased spending and what to expect in the next 30 days with IDC’s David Myhrer.
Earlier this month, GM announced that it will be adopting Google’s Android Automotive operating system, which included Google’s voice assistance (Google Assistant), embedded navigation (Google Maps), and in-vehicle applications (via the Google Play Store), for all of its vehicle brands beginning in 2021. This landmark deal reinforces the importance of developing and delivering a differentiated in-vehicle experience, as well as demonstrates how large horizontal technology platforms and brands are targeting IoT and key verticals (like automotive) for growth.
Earlier this summer, my friend’s daughter began a new job, her first one right out of college. Amidst all the usual starting-a-new-job hubbub of picking health insurance and setting up her direct deposit, she was also faced with getting her hardware – laptop, tablet, and smartphone – selected and set up. It’s a task many of us are usually faced with, and don’t spend too much time thinking about. However, not long after starting her job, she called me at work with a question:
“Ramon, which wearable should I get?”
This post originally appeared on IDC’s UK Blog, and concentrates on European data. To see the original post, click here.
“Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need to be on board with these use cases. Many suppliers say they put customers first and that they work backward from business goals to create their products.
For the second year, IDC surveyed more than 2,000 U.S. vehicle owners to learn more about how they prefer to buy, use, and pay for connected, automated, and next-generation vehicle technologies. IDC utilizes these surveys to help reinforce and realign the priorities of IDC’s Next-Generation Automotive Strategies’ research practice, as well as to assist automotive and technology suppliers, buyers, and manufacturers understand technology adoption and areas of focus.
The consumer Internet of Things (IoT) market is crowded and complex, with several market segments that organizations must consider when…