Consumer tech spend took a big leap forward in 2020. See which brands came out on top – and what you can learn from them – with IDC’s David Myhrer.
See why tech companies need to build core competence and empathy in order to build consumer trust – and business success – with IDC’s David Myhrer.
Customer data is crucial to digital ad revenues, but consumers aren’t happy about the trade-off. See how consumer privacy affects brand trust with IDC’s David Myhrer.
Apple has expanded its product ecosystem from personal computing roots to include media, possible entry into the electric car market, and more. See how brand trust drives this growth to build success with IDC’s David Myhrer.
Consumers reported spending 8% less on tech in October. What does this mean for holiday technology spending? Explore the latest data with IDC’s David Myhrer.
Consumers’ technology spending surpassed the April COVID-19 baseline this July for the first time. Explore the reasons and implications for vendors with IDC’s David Myhrer.
Consumer spending on technology and services is starting to slow down in the face of COVID-19. Explore the latest consumer results with IDC’s David Myhrer.
COVID-19’s impact on consumer spending is uneven. See why the previous 30 days saw increased spending and what to expect in the next 30 days with IDC’s David Myhrer.
Earlier this month, GM announced that it will be adopting Google’s Android Automotive operating system, which included Google’s voice assistance (Google Assistant), embedded navigation (Google Maps), and in-vehicle applications (via the Google Play Store), for all of its vehicle brands beginning in 2021. This landmark deal reinforces the importance of developing and delivering a differentiated in-vehicle experience, as well as demonstrates how large horizontal technology platforms and brands are targeting IoT and key verticals (like automotive) for growth.