A new segment of tech consumers is emerging that makes brand choices based in part on privacy. Learn more about this Privacy First segment w/ IDC’s David Myhrer.
Explore whether this growth could be an early sign that consumer tech spending will stabilize at a new higher “water level” with IDC’s David Myhrer.
Consumer tech spend took a big leap forward in 2020. See which brands came out on top – and what you can learn from them – with IDC’s David Myhrer.
See why tech companies need to build core competence and empathy in order to build consumer trust – and business success – with IDC’s David Myhrer.
Customer data is crucial to digital ad revenues, but consumers aren’t happy about the trade-off. See how consumer privacy affects brand trust with IDC’s David Myhrer.
Apple has expanded its product ecosystem from personal computing roots to include media, possible entry into the electric car market, and more. See how brand trust drives this growth to build success with IDC’s David Myhrer.
Consumers reported spending 8% less on tech in October. What does this mean for holiday technology spending? Explore the latest data with IDC’s David Myhrer.
Consumers’ technology spending surpassed the April COVID-19 baseline this July for the first time. Explore the reasons and implications for vendors with IDC’s David Myhrer.
Consumer spending on technology and services is starting to slow down in the face of COVID-19. Explore the latest consumer results with IDC’s David Myhrer.