IDC’s Future Consumer Research examines consumer attitudes across all dimensions and includes survey data from 7 countries, forecast data across 51 countries, and thought leadership.
To be ready for the future consumer, make sure you understand where the market is headed and how you will drive growth.
IDC’s DX Summit and Future Enterprise Awards continue to celebrate the tech-enabled resilience of enterprises, as they navigate through the challenges and disruptions in the digitally changed world. The Future of Customers and Consumers (FoCC), one of the Future Enterprise benchmark categories, highlighted an exciting set of innovative digital transformations that focus on the customer at the center.
A new segment of tech consumers is emerging that makes brand choices based in part on privacy. Learn more about this Privacy First segment w/ IDC’s David Myhrer.
Explore whether this growth could be an early sign that consumer tech spending will stabilize at a new higher “water level” with IDC’s David Myhrer.
Consumer tech spend took a big leap forward in 2020. See which brands came out on top – and what you can learn from them – with IDC’s David Myhrer.
See why tech companies need to build core competence and empathy in order to build consumer trust – and business success – with IDC’s David Myhrer.
Customer data is crucial to digital ad revenues, but consumers aren’t happy about the trade-off. See how consumer privacy affects brand trust with IDC’s David Myhrer.
Apple has expanded its product ecosystem from personal computing roots to include media, possible entry into the electric car market, and more. See how brand trust drives this growth to build success with IDC’s David Myhrer.