As organizations prepare to deploy GenAI they must think through the technology change and process, workflow, and organizational structural changes that will be required to make best use of its business potential. It will also require close attention to the “human side” of the changes that GenAI will bring.
By diving into data-driven personalization, brands can effectively resonate with their audience, traverse the evolving currents of content marketing, and emerge as genuine pioneers of audience engagement in the digital age.
IDC introduces FoX Scorecards, a standard approach to measuring business value across all research domains promoting success in the digital business era.
Brands that merge automation and intelligent tools with human ingenuity and compassion will corner the market on good customer experiences.
New research from IDC projects datacenter energy consumption and carbon emissions to assess the industry’s progress toward net-zero goals
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.
IDC defines Web3 as a collection of open technologies and protocols supporting the trustless use and storage of decentralized data,…
I recently had the opportunity to fly on a Delta Airlines flight for a conference and was offered a rather…
Establish a mature industry ecosystem by establishing a network of capability, capacity, support, expertise, and knowledge that can be scaled up and down.