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artificial intelligence

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Companies can no longer rely on “human computers” for their R&D initiatives. Fierce competition, the constant quest to maintain or further an organization’s differentiation, and the need to make decisions steeped in digital information mean that almost every company – regardless of industry – must invest in high performance computing, artificial intelligence, and analytics infrastructure.

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Just like how marketing automation created new tasks and job functions, AI will revolutionize the way marketing is performed – and dictate a new set of job needs and skills.