Utilizing a deep understanding of vertical, technology and country markets, IDC’s sales enablement practice delivers a considered plan to improve performance in sales and customer-facing teams, enabling organizations to better communicate the value of their solutions.
Your competitors are equally affected by the elements of change on the technology landscape: the economy, changing social norms changing, government policies, consumer pessimism. Utilize the research available to gain an understanding of what is occurring.
Are we in a recession? Or is it a downturn? Or would it be more apt to call today’s business…
Inflation is forcing tech leaders to make difficult choices in 2023. CIO’s and their teams must choose between delaying some…
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on…
After surviving a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, we are now…
As macroeconomic pressures affecting the public markets start to filter through to the private markets, start-ups, scale-ups and unicorns are starting to feel the pressure.
If you’ve been told to tighten the belt of your IT spending in 2023, IDC’s tips for software development optimization will make a big impact with little investment.
Today’s tech buyer is but one person in a larger committee. Sales and marketing teams are talking to a larger…
