The changing landscape of enterprise technology partnerships is reshaping success metrics, highlighting the impact of indirect value and demand generation. Tech vendors are adapting by focusing on understanding the nuanced effects of evolving partner activities across customer lifecycles, emphasizing the importance of examining both internal and external partnership dynamics.
Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC’s Content Marketing Services to stay agile and informed in the dynamic tech market.
GenAI demand is higher than ever, be prepared to make critical business decisions with IDC’s expert advice.
Thrive in the GenAI era with strategic insights and analytics. Stay ahead, counter threats, and lead in evolving markets. Harness your business resilience!
Discover the advantages and drawbacks of essential sales tools in this insightful guide for Sales Enablement leaders. By the end of this article, you’ll have the knowledge required to make informed choices when incorporating key tools into your sales enablement strategy.
In this article, we’ll explore effective strategies and metrics to illustrate the true impact of AI on your clients’ business outcomes. From improved efficiency to increased revenue, learn how to present compelling evidence that highlights the ROI of your AI solutions, fostering trust and driving successful implementations.
In order to capitalize on application modernization as a strategic imperative, professional services firms will still have to meet the customers ‘where they are.’
Elevate client relationships with Share of Wallet insights. Market data guides strategic decisions for superior service and resource optimization.
Sales enablement, the linchpin between sales and marketing, has emerged as the driving force behind revenue growth in today’s business landscape. As the sales arena evolves, so does the role of sales enablement. To truly excel in leading this pivotal function, leaders must confront key questions head-on.