Explore the evolving landscape of B2B marketing and the enduring relevance of whitepapers. Learn how to wield them effectively amidst changing trends and leverage data-driven insights for optimal impact. Dive into the future of B2B strategies today.
Master sales enablement leadership with key insights. Address critical questions, leverage data, and deploy tools for revenue growth and success.
NEVs Accelerate China’s Automotive Industry’s Intelligent Transformation and Internet of Vehicles (IoVs) Becomes its Driver. Automotive Cloud Expected to Grow at a Five-Year CAGR of 53.6%.
As the region with the largest share of global tech spend, North America—including the United States and Canada—is a critical geo for tech vendors to nail down. Competing in this region means you must operate at economies of scale to afford competitive price points and offer solutions that meet needs both broad and niche. With nearly 20 cents of every global dollar spent on tech moving through North America’s indirect channels, achieving and maintaining desired performance levels here requires a balance of vendor-direct and ecosystem sales.
Generative AI has simultaneously captured the attention, imagination, and concern of most tech and business leaders across the world. However, as these technologies become front and center of conversations in the technology industry and beyond, the underlying question being asked by the market is: how do organizations derive value in a meaningful and accelerated fashion?
Canadian Channel Partners Are Transforming to Prepare for the Digital Business Era. Get the latest insights from IDC’s Canadian partner channel report to inform your go-to-market channel strategy.
The CPaaS market is driven by new tools and technology allowing providers to simplify, automate, and amplify customer experience excellence.
Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
Companies are increasingly recognizing cloud computing’s ability to help businesses overcome macroeconomic pressures. As pressures rise, however, it is those…