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The changing landscape of enterprise technology partnerships is reshaping success metrics, highlighting the impact of indirect value and demand generation. Tech vendors are adapting by focusing on understanding the nuanced effects of evolving partner activities across customer lifecycles, emphasizing the importance of examining both internal and external partnership dynamics.

The popularity of industry clouds has surged with the entry of major cloud and software vendors, offering vertically integrated solutions with built-in compliance for industry-specific regulations, saving organizations time and costs. When adopting industry clouds, consider the tips from over a decade of IDC research to optimize your investment, drawing from insights from both buyers and vendors in the field.