Parity in the value exchange with customers means that the customer and the organization, equally, get something meaningful out of the exchange. Customer value parity is crucial since an imbalance can lead to loss of customer trust, and often, ends in customer attrition.
AI dominates device announcements, with a focus on phones & a surprising spotlight on AI PCs, led by Intel’s vPro chips.
The Mobile World Congress highlighted a shift in the tech industry towards more sustainable practices. Brands are now designing and manufacturing devices with sustainability at their core.
Many B2B marketers are wondering if they can focus on both customers and data at…
Let’s face it: The sad-but-true reality of modern cybersecurity is that doing what lots of organizations do means you’re probably doing something wrong. You need to do it better.
China aims for semiconductor self-sufficiency, reshaping global tech. US, Japan, and the Netherlands counter with restrictions, impacting global supply chains.
Latin American customers are boosting their competitive edge by opting for co-managed security and cost-effective solutions, driving the choice for MDR Services.
The 2023 IDC Future of Industry Ecosystems Global Survey shows industries embracing shared data and IT investments in ecosystems for enhanced, omnichannel customer experiences.
The smartphone industry is moving fast to embrace next-generation AI chips that will drive new and exciting features and interaction modes.