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While not as exposed as European nations, Asian nations, will undoubtedly feel the spillover effects of the economic sanctions on Russia, as will the ICT industry in Asia/Pacific. IDC expects that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goods will further fuel inflationary pressures and damage ICT supply chains that support the regional consumer electronics/semiconductor manufacturing as well as distribution industries.

. The global pandemic spurred an even greater acceleration of digital transformation, and as of 2020, digital program investment has surpassed non-digital program spend. Buying behavior has also changed. Today, leading marketers are rethinking traditional digital marketing teams, instead choosing to form teams focused on audience-based experiences,

Companies can no longer rely on “human computers” for their R&D initiatives. Fierce competition, the constant quest to maintain or further an organization’s differentiation, and the need to make decisions steeped in digital information mean that almost every company – regardless of industry – must invest in high performance computing, artificial intelligence, and analytics infrastructure.