With the release of ChatGPT, we are seeing increased excitement around the application of AI technologies to enable secure outcomes.
Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.
At IDC, we are seeing increased business focus on accelerating decision velocity – an interest…
Generative AI has taken the technology world by storm. But is your company thinking about the potential data and security risks?
From a usability perspective, a more narrowly defined industry scope means less “noise” in the data, increasing the ability to find relevant information while decreasing the time it takes to do so. With less time spent in analysis, there is more time for execution.
IDC conducted a survey of close to 400 CEOs across the world, supplemented by a…
Companies are increasingly recognizing cloud computing’s ability to help businesses overcome macroeconomic pressures. As pressures…
The magic moments in a customer’s experience that create a loyal and trusting customer are…