Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
PC & tablet refresh rates were lower in 2021 than in past years. See how consumer demographics and psychographics contextualize refresh rates with IDC’s David Myhrer.
COVID-19 triggered big increases in consumer tech spend and accelerated DX. See what the consumer tech landscape looks like one year on with IDC’s David Myhrer.
The latest data on self-reported consumer tech spending revealed some surprises. Get a better picture of spending & digital transformation with IDC’s David Myhrer.
A segment of consumers is increasingly conscious of what their technology says about them. Learn how this affects current technology spend and what it means for your brand with IDC’s David Myhrer.
Consumer technology spending went up 17% last month as holiday shopping began. See who’s driving holiday tech spending with David Myhrer.
Consumers reported spending 8% less on tech in October. What does this mean for holiday technology spending? Explore the latest data with IDC’s David Myhrer.
Renewed optimism is boosting consumers’ technology spending far past the April COVID-19 baseline. Explore the reasons and implications for vendors with IDC’s David Myhrer.
Consumers’ technology spending surpassed the April COVID-19 baseline this July for the first time. Explore the reasons and implications for vendors with IDC’s David Myhrer.