IDC’s Future Consumer Research examines consumer attitudes across all dimensions and includes survey data from 7 countries, forecast data across 51 countries, and thought leadership.
Utilizing a deep understanding of vertical, technology and country markets, IDC’s sales enablement practice delivers a considered plan to improve performance in sales and customer-facing teams, enabling organizations to better communicate the value of their solutions.
Your competitors are equally affected by the elements of change on the technology landscape: the economy, changing social norms changing, government policies, consumer pessimism. Utilize the research available to gain an understanding of what is occurring.
Knowledge management offers a path for better decision-making, which leads to real, measurable bottom-line benefits like greater efficiency, more innovation, data driven decision-making, and higher customer satisfaction.
Every business needs to understand the impact of inflation and recession from both a demand and supply perspective. This is a very broad topic, so let’s focus this discussion using the persona of the IT managed service buyer.
To be ready for the future consumer, make sure you understand where the market is headed and how you will drive growth.
While cloud adoption accelerated, cloud governance and control mechanisms haven’t kept pace. As a result, up to 30% of cloud spend is categorized as “waste” spend that can be optimized.