A new segment of tech consumers is emerging that makes brand choices based in part on privacy. Learn more about this Privacy First segment w/ IDC’s David Myhrer.
Understand the unique mix of factors at work including the intersection of household income, COVID-19 vaccination status, and non-tech spending with IDC’s David Myhrer.
Explore whether this growth could be an early sign that consumer tech spending will stabilize at a new higher “water level” with IDC’s David Myhrer.
Consumer tech spend took a big leap forward in 2020. See which brands came out on top – and what you can learn from them – with IDC’s David Myhrer.
See why tech companies need to build core competence and empathy in order to build consumer trust – and business success – with IDC’s David Myhrer.
PC & tablet refresh rates were lower in 2021 than in past years. See how consumer demographics and psychographics contextualize refresh rates with IDC’s David Myhrer.
COVID-19 triggered big increases in consumer tech spend and accelerated DX. See what the consumer tech landscape looks like one year on with IDC’s David Myhrer.
Customer data is crucial to digital ad revenues, but consumers aren’t happy about the trade-off. See how consumer privacy affects brand trust with IDC’s David Myhrer.
The latest data on self-reported consumer tech spending revealed some surprises. Get a better picture of spending & digital transformation with IDC’s David Myhrer.