Customer data is crucial to digital ad revenues, but consumers aren’t happy about the trade-off. See how consumer privacy affects brand trust with IDC’s David Myhrer.
The latest data on self-reported consumer tech spending revealed some surprises. Get a better picture of spending & digital transformation with IDC’s David Myhrer.
A segment of consumers is increasingly conscious of what their technology says about them. Learn how this affects current technology spend and what it means for your brand with IDC’s David Myhrer.
Apple has expanded its product ecosystem from personal computing roots to include media, possible entry into the electric car market, and more. See how brand trust drives this growth to build success with IDC’s David Myhrer.
Consumer technology spending went up 17% last month as holiday shopping began. See who’s driving holiday tech spending with David Myhrer.
Consumers reported spending 8% less on tech in October. What does this mean for holiday technology spending? Explore the latest data with IDC’s David Myhrer.
New IDC research says most workers new to work from home prefer it, but there is an adjustment. Explore the data with IDC’s David Myhrer.
Renewed optimism is boosting consumers’ technology spending far past the April COVID-19 baseline. Explore the reasons and implications for vendors with IDC’s David Myhrer.
Consumers’ technology spending surpassed the April COVID-19 baseline this July for the first time. Explore the reasons and implications for vendors with IDC’s David Myhrer.