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In a recent webinar, we presented an entirely new marketing and sales approach to replace… After surviving a year that brought us supply chain issues, record inflation, labor shortages, and… As of January 23rd 2023, Oracle has replaced Oracle Java SE Subscriptions commonly purchased by… As macroeconomic pressures affecting the public markets start to filter through to the private markets, start-ups, scale-ups and unicorns are starting to feel the pressure. Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos. If you’ve been told to tighten the belt of your IT spending in 2023, IDC’s tips for software development optimization will make a big impact with little investment. Today’s tech buyer is but one person in a larger committee. Sales and marketing teams… The digital airwaves and social media feeds have recently gone wild with examples of how… Digital Native Businesses set the pace when it comes to product innovation and development, they set new standards in customer intimacy and customer experience. As technology gives them their competitive advantage, even more important in today’s economic environment, they should be on every tech vendor’s radar.
