At IDC, we believe that understanding the consumers’ mindset around technology is vitally important to…

Marketing and sales teams have been made to be hyperaware of the fact that consumers…

IDC releases its top 10 predictions for 2023

IDC’s Future of Intelligence practice presents top 10 predictions for 2023 and beyond

IDC’s Andrew Meyers dives into the optimistic perspectives from corporations on track to net zero emissions as well as collective challenges in pursuing an energy transition strategy.

While the news about the economic downturn has weighed heavily on the ICT market, it’s crucial to make decisions grounded in research. There are tools available that you should be using to drive your decisions, and those tools are grounded in tech market data to help you better understand your specific markets and navigate your next moves.

For success in digital transformation, a Unified Content Model is the next step in becoming a digital-first business.

IDC’s Future of Customer Experience practice releases its top 10 predictions for 2023 and beyond

IDC’s Future of Trust practice releases its top 10 predictions for 2023 and beyond