As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.
Canadian Channel Partners Are Transforming to Prepare for the Digital Business Era. Get the latest insights from IDC’s Canadian partner channel report to inform your go-to-market channel strategy.
The IDC enterprise intelligence architecture is a conceptual representation of attributes, technologies, and functionality that enable the organization to execute its enterprise intelligence strategy.
The tech industry is at a seminal moment. The combination of executive and board level interest, clearly defined outcomes, and the sheer speed of adoption makes Generative AI unlike anything we have seen before.
The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
ChatGPT and other generative AI technologies offer a unique ecommerce experience that may allow customers to benefit from the convenience of personalized shopping and fully automated 24 x 7 customer service on-demand.
IT leaders entered 2023 with a mission to restrain technology investments, but with the coming AI onslaught companies are asking, “Are we prepared?”
As the old adage goes, “A smooth sea never made a skilled sailor.” Nowhere is…
Over the past few years, a growing number of organizations around the world have made…