Author Archives: Eric Newmark

Eric Newmark
Eric Newmark
Eric Newmark is IDC's Program Vice President - SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce. See more from Eric:

What You Need to Understand About SaaS Buyer Expectations

SaaS Buyer Expectations

The SaaS market has been growing at rapid pace for several years, and that momentum shows little sign of slowing. While the market is dominated by a small handful of large vendors, the long tail of the SaaS market is filled with many up-and-coming companies who demonstrate tremendous innovation, and as such, are experiencing staggering growth. From a SaaS buyer perspective, expectations continue to heighten surrounding what software vendors should, and ultimately must, provide if they want to survive over the long term.

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