Markets and Trends

How SaaS is Realizing its True Potential

Organizations rely on SaaS to introduce new capabilities and value to the business. Learn more about the potential of SaaS in this video post.
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Organizations rely on SaaS to introduce new capabilities to the business, accelerate time to value, and efficiently provide mobile workers with ubiquitous access to applications and information. “SaaS has been around for more than a decade. IT and business users have learned to trust in the reliability and security of today’s SaaS applications, facilitating a more strategic and integrated approach to SaaS adoption as a step toward transformation,” according to Frank Della Rosa, research director for SaaS and Cloud Software.

Learn more with this video spotlight, which highlights current and future adoption of SaaS applications across six primary vertical markets, including manufacturing, financial services, retail, government, healthcare, and life sciences.

Organizations need flexible, agile software systems to compete in today’s digital economy. That’s why so many enterprises have turned to SaaS and cloud-enabled software for adaptable, scalable and user-friendly technology. Discover the best practices your organization should follow when choosing a SaaS vendor in IDC’s new eBook:


Frank Della Rosa is Research Vice President responsible for SaaS, Business Platforms, and Industry Cloud. Mr. Della Rosa's core research analyzes current market conditions and trends and provides strategic guidance to technology suppliers and mid-market and enterprise technology buyers. Ongoing research highlights various SaaS and cloud computing aspects, including hybrid and multi-cloud application deployments, business platforms, cloud marketplaces, buyer behavior, and global trends across vertical and functional markets.