Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g., named companies, firmographics, and demographics vs. general company profiles, individual names and emails vs. general role-based personas and broad email lists, individualized value propositions vs. general benefit statements, etc.).
At IDC, we have been talking about the micro and macro-economic environment and classifying them as the winds of change.…
Digital is the new normal Today’s world is digital. In our personal lives, we buy digital products, and we consume…
One of the key measures I like to use when talking to the C-Suite about their digital transformation initiatives is…
Tech leaders plan to deliver innovative digital products and services
at a faster pace than ever. You need to support their business outcomes and help them achieve cost-effective digital operations, deliver on their vision to be a trustworthy organization, and speed their innovation.
IDC is seeing deliberate action being taken by CEOs to create a vision and strategy for the digital business era and to create new value. Insights from IDC’s 2022 Worldwide CEO Survey, a flagship study of 389 top executives from around the globe, will help tech vendors understand the priorities, investments and key success factors of CEOs in 2022.
Learn how to develop the most effective KPIs to drive behaviors and enhanced business results with IDC.
Learn how IT/OT Convergence is supporting resilient decision-making.
While many organizations today are providing digital workspaces for their employees, some are not meeting the requirement of a truly digitally transformed work environment. These workspaces that are not up to par are inflexible workspaces. Inflexible workspaces are unable to sufficiently deliver an ideal employee experience, protect what matters most to an organization’s security, and effectively measure the impact of a technology initiative relative to overall business success.