As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.
Digital is the new normal Today’s world is digital. In our personal lives, we buy digital products, and we consume…
Key Takeaways for IT Vendors Globally, the risk of a consumer-led recession is increasing as central banks increase interest rates…
According to the latest update of IDC’s Worldwide ICT Spending Guide Industry and Company Size, V1 April 2022, the Russia-Ukraine conflict will affect 2022 spending across all industries in CEE, but resource industries, consumer, transportation, personal and consumer services, and education will see the largest drops.
Buyer intent and market indicators experienced double digit drops in the past 2 weeks. Explore the IDC COVID-19 Tech Index data with Stephen Minton.
IDC has been tracking technology spending in the Worldwide Black Book since the 1980s, and you’d be forgiven for thinking there are fewer surprises and unexpected statistics today. The technology industry is now a much more mature sector of the global economy, even compared to as recently as the early 2000s.
Overall IT spending may be more predictable than in the past, as an increasing share of end-user tech spend moves from volatile Capex to relatively stable Opex thanks partly to the growth of cloud and mobile, but the key to gaining competitive advantage still lies in being first to recognise significant shifts, anomalies and surprising trends. Here are just five of them.