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In Markets and Trends

Go-To-Market in North America

7 Mins Read

As the region with the largest share of global tech spend, North America—including the United States and Canada—is a critical geo for tech vendors to nail down. Competing in this region means you must operate at economies of scale to afford competitive price points and offer solutions that meet needs both broad and niche. With nearly 20 cents of every global dollar spent on tech moving through North America’s indirect channels, achieving and maintaining desired performance levels here requires a balance of vendor-direct and ecosystem sales.  

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Industry Cloud Market Glance
In Markets and Trends

The Industry Cloud Market at a Glance

1 Min Read

The industry cloud market is crowded and complex, where industry clouds are growing in number and across industries and solutions are springing out from horizontal technologies. There are several market segments that organizations need to take into account when evaluating their industry cloud needs. IDC’s definition of the industry cloud market shows the wide array of suppliers currently in the market, and how specialized needs have become.

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intelligent technology
In Markets and Trends

The Future of Intelligent Technology

1 Min Read

Today’s IT market continues to advance and expand, which means that organizations are more empowered to focus on digital transformation. Enterprises continue to leverage these technologies to innovate, establish new revenue streams, and create better experiences for customers.

A big part of the next era of technology is intelligence. Organizations are devoting more of their budgets to adding and strengthening these applications in their own business. Third Platform technologies are a significant part of this investment in intelligent technologies.

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2019 IT Market
In Markets and Trends

3 Things To Expect in the IT Market in 2019

8 Mins Read

While it would be an exaggeration to say that the last few years have been a golden age for technology companies, there’s no denying that things have been remarkably calm considering some of the seismic shifts taking place in the way that many organizations consume IT resources. That may be about to change, as a new market landscape begins to emerge at the same time as the global economy shows signs of losing steam. From the impact of a slowdown in China to the growing influence of service providers, here are 3 things you can expect to see in the IT market this year.

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ICT IT Spending
In Markets and Trends

5 Things You Didn’t Know About Tech Spending

9 Mins Read

IDC has been tracking technology spending in the Worldwide Black Book since the 1980s, and you’d be forgiven for thinking there are fewer surprises and unexpected statistics today. The technology industry is now a much more mature sector of the global economy, even compared to as recently as the early 2000s.

Overall IT spending may be more predictable than in the past, as an increasing share of end-user tech spend moves from volatile Capex to relatively stable Opex thanks partly to the growth of cloud and mobile, but the key to gaining competitive advantage still lies in being first to recognise significant shifts, anomalies and surprising trends. Here are just five of them.

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