IDC’s Future Consumer Research examines consumer attitudes across all dimensions and includes survey data from 7 countries, forecast data across 51 countries, and thought leadership.
Knowledge management offers a path for better decision-making, which leads to real, measurable bottom-line benefits like greater efficiency, more innovation, data driven decision-making, and higher customer satisfaction.
To be ready for the future consumer, make sure you understand where the market is headed and how you will drive growth.
Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.
IDC has released the top 10 predictions for 2023 for the Future of Industry Ecosystems.
IDC has released the top 10 predictions for 2023 for the Future of Work.
At IDC, we have been talking about the micro and macro-economic environment and classifying them as the winds of change.…
One of the key measures I like to use when talking to the C-Suite about their digital transformation initiatives is…
News about data breaches – when enterprises ‘share’ their data without consent – make headlines and strike fear into executives’…