The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
IDC’s Future Consumer Research examines consumer attitudes across all dimensions and includes survey data from 7 countries, forecast data across 51 countries, and thought leadership.
To be ready for the future consumer, make sure you understand where the market is headed and how you will drive growth.
Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.
At IDC, we believe that understanding the consumers’ mindset around technology is vitally important to all tech companies, regardless of…