Utilizing a deep understanding of vertical, technology and country markets, IDC’s sales enablement practice delivers a considered plan to improve performance in sales and customer-facing teams, enabling organizations to better communicate the value of their solutions.
Knowledge management offers a path for better decision-making, which leads to real, measurable bottom-line benefits like greater efficiency, more innovation, data driven decision-making, and higher customer satisfaction.
Every business needs to understand the impact of inflation and recession from both a demand and supply perspective. This is a very broad topic, so let’s focus this discussion using the persona of the IT managed service buyer.
To be ready for the future consumer, make sure you understand where the market is headed and how you will drive growth.
While cloud adoption accelerated, cloud governance and control mechanisms haven’t kept pace. As a result, up to 30% of cloud spend is categorized as “waste” spend that can be optimized.
Public cloud may sound quite new to a lot of people but in fact public cloud as we know it…
Inflation is forcing tech leaders to make difficult choices in 2023. CIO’s and their teams must choose between delaying some…
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on…
After surviving a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, we are now…
