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This post originally appeared on IDC’s UK Blog, and concentrates on European data. To see the original post, click here.

Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need to be on board with these use cases. Many suppliers say they put customers first and that they work backward from business goals to create their products.

In an earlier blog about the Future of Work, and in a recent IDC Perspective, we presented IDC’s view of the Future of Work and offered a framework that provides a way to approach and scope the organizational, policy, and technology changes required to leverage this opportunity in a holistic manner. In this blog, we’ll take a closer look at the growing role of technologies like artificial intelligence (AI), robotics, IPA, and augmented and virtual reality (AR/VR) in automating and augmenting the tasks and processes traditionally accomplished by human workers. We’ll also explore how organizations are planning to acquire the skills required to leverage the opportunities for automation and human-machine collaboration.

For CIOs, metrics are a key means of measuring the performance and effectiveness of their IT organizations in support of organizational improvement. During the recent IDC web conference ” New Metrics & KPIs for the Digitally Transformed IT Organization,” my colleague Bill Keyworth and I shared the results from our latest IDC MeasureScape survey and discussed new metrics and KPI’s for digitally transforming IT organizations working on infrastructure modernization and cloud adoption.

Four months ago, IDC launched its IT/OT Convergence Strategies program, and since then both end users and technology vendor engagement around the topic has been outstanding. These engagements have happened across the board: with IT leadership, operational technology (OT) leadership, and relevant business leaders all in some manner participating in the IT/OT convergence enablement ecosystem.

Today’s IT market continues to advance and expand, which means that organizations are more empowered to focus on digital transformation. Enterprises continue to leverage these technologies to innovate, establish new revenue streams, and create better experiences for customers.

A big part of the next era of technology is intelligence. Organizations are devoting more of their budgets to adding and strengthening these applications in their own business. Third Platform technologies are a significant part of this investment in intelligent technologies.

We can all acknowledge that the same technologies that are driving digital transformation within organizations are also rapidly transforming work as we know it. Much has been written in the mainstream media about the impact of the cloud, big data analytics, artificial intelligence and robotics on the future job market. But the story isn’t all doom and gloom. In a recent IDC survey, almost half of U.S. organizations surveyed (47%) thought that AI and robotics will have a positive impact on their organization’s jobs in the next 3 years.

Somewhere along the way of the marketing campaigns and the market hype, the industry has forgotten why we are digitally transforming and what it means. If we rewind, traditional organizations are being disrupted by digital startups; they are seeking ways to innovate more rapidly, be customer-centric, harness data to generate insights at scale, and ultimately transform their operations to compete in the digital economy.