Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.
The magic moments in a customer’s experience that create a loyal and trusting customer are getting smarter, faster, and more…
Eight years ago, IDC initiated its research on digital transformation, tracking early enterprise innovation and experimentation that typically focused on…
Customers expect a real time experience. Strategic use of streaming data across departments allows for a better customer experience.
Today’s experience economy is largely focused on utilitarian dimensions of customer experience – factors like simplicity, speed, and convenience. However,…
Without customers, there is no business. And, without providing contextually relevant and differentiated customer experiences, businesses are unable to forge and maintain the strong bonds with customers that can help avoid chaotic disruptions. IDC’s predictions for the Future of Customer and Consumers explore the most urgent technology issues and concerns that companies must address to differentiate themselves and maintain engaging relationships with customers.
IDC’s DX Summit and Future Enterprise Awards continue to celebrate the tech-enabled resilience of enterprises, as they navigate through the challenges and disruptions in the digitally changed world. The Future of Customers and Consumers (FoCC), one of the Future Enterprise benchmark categories, highlighted an exciting set of innovative digital transformations that focus on the customer at the center.
Learn how to contribute to better business outcomes through improved employee experience with IDC’s Holly Muscolino.