Brands that merge automation and intelligent tools with human ingenuity and compassion will corner the market on good customer experiences.
The CPaaS market is driven by new tools and technology allowing providers to simplify, automate, and amplify customer experience excellence.
Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.
The magic moments in a customer’s experience that create a loyal and trusting customer are getting smarter, faster, and more…
Eight years ago, IDC initiated its research on digital transformation, tracking early enterprise innovation and experimentation that typically focused on…
Customers expect a real time experience. Strategic use of streaming data across departments allows for a better customer experience.
Today’s experience economy is largely focused on utilitarian dimensions of customer experience – factors like simplicity, speed, and convenience. However,…
Without customers, there is no business. And, without providing contextually relevant and differentiated customer experiences, businesses are unable to forge and maintain the strong bonds with customers that can help avoid chaotic disruptions. IDC’s predictions for the Future of Customer and Consumers explore the most urgent technology issues and concerns that companies must address to differentiate themselves and maintain engaging relationships with customers.