Without customers, there is no business. And, without providing contextually relevant and differentiated customer experiences, businesses are unable to forge and maintain the strong bonds with customers that can help avoid chaotic disruptions. IDC’s predictions for the Future of Customer and Consumers explore the most urgent technology issues and concerns that companies must address to differentiate themselves and maintain engaging relationships with customers.
IDC’s DX Summit and Future Enterprise Awards continue to celebrate the tech-enabled resilience of enterprises, as they navigate through the challenges and disruptions in the digitally changed world. The Future of Customers and Consumers (FoCC), one of the Future Enterprise benchmark categories, highlighted an exciting set of innovative digital transformations that focus on the customer at the center.
Learn how to contribute to better business outcomes through improved employee experience with IDC’s Holly Muscolino.
IDC’s Jon Duke unlocks three crucial elements retailers in achieving deep analytical maturity for frictionless customer journeys.
Learn how to rethink customer experience and support your customers in the face of new challenges caused by COVID-19 with IDC’s Alan Webber.
Last week, we discussed the rapidly approaching digital economy and outlined the nine new agenda items for CEOs. We also drilled down into the 3 CEO agenda items related to new customer requirements. In this blog, we’ll explore the three new capabilities needed to compete in the digital economy, the new critical infrastructure, and new ecosystems.
The digital economy has been eagerly anticipated for years, but felt to be in the distant future. As we look towards 2020, we can see the digital economy appear on the horizon. By 2023, products and services from digitally transformed enterprises will account for more than half of the global GDP, according to IDC’s research, signalling digital supremacy.
With the onset of digital supremacy just 3 years away, CEOs will quickly find themselves running a new type of organization. And with that new organization comes a new agenda.
On May 3rd, 2019, Tendril announced the agreement to acquire EnergySavvy in a strategic move to gain more market share in the competitive utility home energy management space. Tendril’s core offerings have been focused on residential customer engagement products and services, which provide personalized energy efficiency and demand side management products and programs. The acquisition of EnergySavvy brings advanced personalization capabilities to the Tendril Platform.
Customer Experience (CX) will have a greater influence over future purchase decisions, say 93% of tech buyers. CX improvement must become a top initiative for CMOs or marketing will be the proverbial canary in the coal mine – the first to be blamed if the pipeline erodes due to customers’ poor experience. The CMO’s conundrum? Marketing can’t do this alone. To succeed, companies must integrate into an adaptable, team-based, organization focused on customer success.
