Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.
If you’ve been told to tighten the belt of your IT spending in 2023, IDC’s tips for software development optimization will make a big impact with little investment.
Digital Native Businesses set the pace when it comes to product innovation and development, they set new standards in customer intimacy and customer experience. As technology gives them their competitive advantage, even more important in today’s economic environment, they should be on every tech vendor’s radar.
To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.