Artificial Intelligence Strategy
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Business Leadership & Strategy

Customer Experience is a Team Sport

Customer Experience

Customer Experience (CX) will have a greater influence over future purchase decisions, say 93% of tech buyers. CX improvement must become a top initiative for CMOs or marketing will be the proverbial canary in the coal mine – the first to be blamed if the pipeline erodes due to customers’ poor experience. The CMO’s conundrum? Marketing can’t do this alone. To succeed, companies must integrate into an adaptable, team-based, organization focused on customer success.

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Cloud Technologies

3 SaaS Application Adoption and Deployment Trends to Know

SaaS application

Organizations rely on SaaS and SaaS applications to introduce new capabilities to the business, accelerate time to value, and efficiently provide mobile workers with ubiquitous access to applications and information. IDC recently completed its world-wide survey of 3000 SaaS buyers, spanning 14 countries and several dozen industries. This survey product, known as IDC’s SaaSPath, is designed to:

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Cloud Technologies

The Industry Cloud Market at a Glance

Industry Cloud Market Glance

The industry cloud market is crowded and complex, where industry clouds are growing in number and across industries and solutions are springing out from horizontal technologies. There are several market segments that organizations need to take into account when evaluating their industry cloud needs. IDC’s definition of the industry cloud market shows the wide array of suppliers currently in the market, and how specialized needs have become.

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IoT and the Edge

The Consumer IoT Market at a Glance

consumer IoT Market Glance

The consumer Internet of Things (IoT) market is crowded and complex, with several market segments that organizations must consider when evaluating their needs. IDC’s newest snapshot of the consumer IoT market shows the wide array of technology suppliers currently in the market, and how specialized needs have become.

IDC anticipates that the worldwide consumer IoT market will witness substantial growth over the next five years as consumers become more aware of the conveniences, cost savings, and energy efficiencies that connected devices and services can provide. The market’s growth will further be driven in part by rising broadband penetration, rising disposable incomes in developing countries, and increasing consumer awareness of smart assistants. However, consumer concerns around privacy, security, costs and interoperability will constrain the market’s development for the near future.

This wave of growth has already started, as evidenced by the wide array of vendors inhabiting the consumer IoT space today. In order to break away from the pack, vendors will need to find ways to differentiate. Here are two key areas of differentiation that vendors should pay attention to:

Data Collection and Analysis are Keys to Success

Across both the DIY and managed solution segments, data collection, management, and analysis are key to evolving and growing home IoT solutions, and that data flow is contingent on diverse and early gains in users. Successful vendors will strategize around how to boost that data flow through introducing broader sets of applications, increasing the number and type of users, creating unique solution sets, and intensifying the usage of applications.

Service Delivery Strategies Are Important

Device makers should develop a long-term strategy for service delivery. While device elements such as design and reliability are necessary for success, differentiation and margins lie elsewhere. The services enabled by software provide a solution’s sustainable distinction. IoT-enabled consumer products are accelerating the consolidation of value in services while diminishing the margins in the devices themselves.

Learn more about the consumer IoT market and see what trends vendors should be aware of in IDC’s Market Glance: Consumer IoT.

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Markets and Trends

The Future of Intelligent Technology

intelligent technology

Today’s IT market continues to advance and expand, which means that organizations are more empowered to focus on digital transformation. Enterprises continue to leverage these technologies to innovate, establish new revenue streams, and create better experiences for customers.

A big part of the next era of technology is intelligence. Organizations are devoting more of their budgets to adding and strengthening these applications in their own business. Third Platform technologies are a significant part of this investment in intelligent technologies.

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