The evolution of commercial devices in the age of AI An IT tech leader’s guide through the agentic pivot AI-Fueled, Human-Driven: How IDC is Redefining Trusted Tech Intelligence  The future of AI is model routing Meet the Minds Shaping Distribution’s Future Charting the AI-driven future of manufacturing The new rules of engagement: What B2B buyers really want IT services shake-up: Thriving in the age of agentic AI Innovation at the core: How agentic AI will redefine business growth

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Business people, one in a suit, others dressed casually, engaged in discussion around a table full of data reports.

As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.

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