By diving into data-driven personalization, brands can effectively resonate with their audience, traverse the evolving currents of content marketing, and emerge as genuine pioneers of audience engagement in the digital age.
Sales enablement, the linchpin between sales and marketing, has emerged as the driving force behind revenue growth in today’s business landscape. As the sales arena evolves, so does the role of sales enablement. To truly excel in leading this pivotal function, leaders must confront key questions head-on.
Before embarking on the journey to harness the power of Generative AI, organizations need to establish a solid foundation. IDC’s experts show you how to navigate this transformation in a consistent, methodical, mindful fashion.
In the digital business era, transformative advancements have reached unprecedented heights, driving rapid digital transformation…
Don’t lose your focus, it’s not about the AI, it’s about the data.
Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g., named companies, firmographics, and demographics vs. general company profiles, individual names and emails vs. general role-based personas and broad email lists, individualized value propositions vs. general benefit statements, etc.).
Wall Street’s top regulator has adopted new cybersecurity rules that require companies to disclose a…
IDC introduces FoX Scorecards, a standard approach to measuring business value across all research domains promoting success in the digital business era.
IDC’s Daniel Saroff unpacks a question that IDC is asked often: Should an IT finance function be embedded within the IT organization or centralized under the corporate Finance department?