The Quieter (But Still Important) PC Side of MWC 2025 MWC 2025: The Future of Mobile Devices Unfolds Drive Growth for Your AI-Enabled Products Harnessing Technographic Data to Drive Better Sales Outcomes with IDC Velocity for Sales A Global Sales Expansion Strategy Playbook for Asian Tech Vendors Navigating The Impact of The March 4th Tariffs on IT Spending Thriving in the Age of Change: 5 Key Elements of a Successful Learning Culture The BFSI Sector’s Momentum In The AI Everywhere Era Implications of the India Union Budget for the Technology Sector in India
Business people, one in a suit, others dressed casually, engaged in discussion around a table full of data reports.

As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.