Marketing’s new imperative: The shift from SEO to LLM optimization Apple launches radically new iPhone Air, plus major iPhone, Watch, and AirPods updates From insight to impact: How AI is reshaping buyer behavior Charting the agentic future: IDC 2026 predictions for Asia/Pacific Japan​ Turning points in 2025: How Asia/Pacific financial services leaders use AI A growth misalignment: The disconnect between CEOs and CMOs The Smartphone Shifts: Why Second-Hand Devices are Outpacing New Ones The AI illusion: Are you advancing or just adopting? Beyond the Predictions: Operationalizing Customer Intent at Every Touchpoint

The changing landscape of enterprise technology partnerships is reshaping success metrics, highlighting the impact of indirect value and demand generation. Tech vendors are adapting by focusing on understanding the nuanced effects of evolving partner activities across customer lifecycles, emphasizing the importance of examining both internal and external partnership dynamics.