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ROI Is the new mandate: Events are back at the center B2B tech marketers are… In a world where tech decisions move markets, the analyst voice carries more weight than… Do you subscribe to Netflix or own a Labubu plush toy (or bought one for… As AI reshapes Martech and Adtech, pricing is shifting from technical inputs and usage metrics… AI is no longer just a feature in your product. It’s part of how your… AI isn’t just transforming businesses, it’s quietly reshaping the consumer experience in ways that are… Qualcomm invited analysts to its annual Snapdragon Summit again this year, where the spotlight was… The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving.… As 2026 planning accelerates, high-performing GTM teams are doing more than building campaigns. They’re stress-testing…
