Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC’s Content Marketing Services to stay agile and informed in the dynamic tech market.
GenAI demand is higher than ever, be prepared to make critical business decisions with IDC’s expert advice.
The popularity of industry clouds has surged with the entry of major cloud and software vendors, offering vertically integrated solutions with built-in compliance for industry-specific regulations, saving organizations time and costs. When adopting industry clouds, consider the tips from over a decade of IDC research to optimize your investment, drawing from insights from both buyers and vendors in the field.
Explore IDC’s top 10 worldwide predictions for the IT industry in 2024 and beyond, straight from the latest IDC FutureScape.
Decision intelligence can increase your speed and control in the decision making process when it comes to data and analytics.
Laying foundations for new technology developments, the cloud buyer is increasingly becoming the barometer of appetite for change across IT. IDC now has a CIS that focuses on what these important decision makers are thinking, and what is influencing their investment priorities.
Thrive in the GenAI era with strategic insights and analytics. Stay ahead, counter threats, and lead in evolving markets. Harness your business resilience!
Discover the advantages and drawbacks of essential sales tools in this insightful guide for Sales Enablement leaders. By the end of this article, you’ll have the knowledge required to make informed choices when incorporating key tools into your sales enablement strategy.
In response to the ever-changing landscape of customer expectations, organizations are facing increasing demands to innovate and enhance experiences. This necessitates a dynamic adaptation of technology infrastructure to facilitate meaningful change.