The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
ChatGPT and other generative AI technologies offer a unique ecommerce experience that may allow customers to benefit from the convenience of personalized shopping and fully automated 24 x 7 customer service on-demand.
Over the past few years, a growing number of organizations around the world have made bold pledges – and set…
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.
At IDC, we are seeing increased business focus on accelerating decision velocity – an interest that extends well beyond the…
IDC conducted a survey of close to 400 CEOs across the world, supplemented by a number of one-on-one interviews, and…
The magic moments in a customer’s experience that create a loyal and trusting customer are getting smarter, faster, and more…
With the U.S. government potentially banning TikTok and Meta no longer paying for Reels, two of the leading revenue-producing platforms may no longer be options for creators to make income. While this causes concerns for creators, it does create opportunities for other platforms (notably YouTube with its Shorts offering) and app developers pursuing the next big thing.
IDC defines Web3 as a collection of open technologies and protocols supporting the trustless use and storage of decentralized data,…