How Marketers Should Engage with Buyers Today. Your Questions Answered. Oracle JAVA Subscription Changes – What Is the Impact to Customers? Engaging with Digital Native Businesses in a Downturn CES Roundup: Consumer Electronics Focus on Experiences Generative AI: What does it mean in the Enterprise? How to Engage with Digital Natives Macroeconomic Impact on Cloud Adoption for Businesses IDC FutureScape: Worldwide Future of Operations 2023 Predictions IDC FutureScape: Worldwide Future of Industry Ecosystems 2023 Predictions
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Like IDC’s Future Consumer research framework, CES highlights a sharpened focus on consumer experiences. Consumer electronics, as illustrated at the recent International Consumer Electronics Show (CES), is increasingly about experiences rather than just devices. This mirrors IDC’s new approach to consumer market research where coverage is aligned with lifestyle or experience categories rather than with device silos.

Digital Native Businesses set the pace when it comes to product innovation and development, they set new standards in customer intimacy and customer experience. As technology gives them their competitive advantage, even more important in today’s economic environment, they should be on every tech vendor’s radar.