Markets and Trends

The Data-as-a-Service Market in 2021 at a Glance

External data monetization and consumption of third-party data are strategically important for enterprises. Explore the Data-as-a-service (DaaS) landscape with IDC.
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When we last reviewed the Data-as-a-Service market, startups and innovative companies were seeking to disrupt the data market, working to fulfill the need for new areas of data and improve on the information gathering and transmitting processes. Companies from outside of the information service market were also looking to monetize their data assets.

External data monetization and consumption of third-party data both continue to be strategically important for enterprises across industries. The need for business resiliency has only heightened demand for external data, and has led more enterprises to source data as a service. External data provides perspective that companies just don’t have internally.

Given increased emphasis and scrutiny on data as a service, data vendors are trying to address buyers’ needs for ease of integration by changing access methods, increasing their utilization of data marketplaces, and forging new partnerships to integrate data into developer platforms and software solutions.

Partnerships allow for efficiency in sales and marketing, further define use cases, cement utility as a data platform. Enterprises in adjacent markets make DaaS vendor purchases for growth prospects.

Here is just a cross-section of the data providers and data marketplaces currently in the DaaS space:

IDC 2021 DaaS Market Glance

Want to see more? Explore the full Data-as-a-Service Market Glance here:

IDC