As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.
Customer Experience (CX) will have a greater influence over future purchase decisions, say 93% of tech buyers. CX improvement must become a top initiative for CMOs or marketing will be the proverbial canary in the coal mine – the first to be blamed if the pipeline erodes due to customers’ poor experience. The CMO’s conundrum? Marketing can’t do this alone. To succeed, companies must integrate into an adaptable, team-based, organization focused on customer success.
Face it, you are paying attention to robotics. Maybe it’s as a curiosity, maybe it’s out of due diligence, or perhaps your interest stems from a realization that robotic technology has become useful in ways well beyond the expected use. Regardless of your interest in robots, the fact is, robotic technology is quickly expanding beyond the realm of industrial automation and has steadily been making its way into new industries and use cases. As this technology expands into new areas, it is important for companies developing business applications, IoT and analytics platforms, and systems integration to pay attention and look for opportunities to capitalize on a new and growing market.