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Renewable and distributed energy resources continue to grow at a steady pace. As a result, utilities and power asset owners and operators are grappling with the ability to manage all the new clean technologies coming online in addition to re-evaluating traditional asset management practices. Renewable and distributed energy resources such as wind and solar are intermittent power resources which can create erratic shifts in electric supply and demand.

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Just like how marketing automation created new tasks and job functions, AI will revolutionize the way marketing is performed – and dictate a new set of job needs and skills.