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As the region with the largest share of global tech spend, North America—including the United States and Canada—is a critical geo for tech vendors to nail down. Competing in this region means you must operate at economies of scale to afford competitive price points and offer solutions that meet needs both broad and niche. With nearly 20 cents of every global dollar spent on tech moving through North America’s indirect channels, achieving and maintaining desired performance levels here requires a balance of vendor-direct and ecosystem sales. Generative AI has simultaneously captured the attention, imagination, and concern of most tech and business leaders across the world. However, as these technologies become front and center of conversations in the technology industry and beyond, the underlying question being asked by the market is: how do organizations derive value in a meaningful and accelerated fashion? Discover how IDC can help you determine the right dataset you need to make fact-based decisions to direct teams and tie the right KPI’s to your objectives. A new report from IDC covering Comms SPs partnerships with LEO satellite operators to deliver converged wireless networks for consumer and business services, signaling an important new multi-billion-dollar global opportunity. What can we learn from the recent Mircosoft Cyberattack? IDC’s Christopher Tozzi mapped out three key takeaways and what you can do to protect your organization Brands that merge automation and intelligent tools with human ingenuity and compassion will corner the market on good customer experiences. New research from IDC projects datacenter energy consumption and carbon emissions to assess the industry’s progress toward net-zero goals As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience. Canadian Channel Partners Are Transforming to Prepare for the Digital Business Era. Get the latest insights from IDC’s Canadian partner channel report to inform your go-to-market channel strategy.
