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As organizations prepare to deploy GenAI they must think through the technology change and process, workflow, and organizational structural changes that will be required to make best use of its business potential. It will also require close attention to the “human side” of the changes that GenAI will bring. The changing landscape of enterprise technology partnerships is reshaping success metrics, highlighting the impact of indirect value and demand generation. Tech vendors are adapting by focusing on understanding the nuanced effects of evolving partner activities across customer lifecycles, emphasizing the importance of examining both internal and external partnership dynamics. Explore the ways in which GenAI can revolutionize your startup, contributing to its success in the year 2024 and beyond. Research has long shown that trust, when compared to direct oversight, facilitates more efficient operations, mitigates the adverse outcomes of negative events such as data breaches, and is a pre-requisite to getting individuals to share high-quality personal information. While CX programs remain a high priority for organizations, there is much to think about to ensure costs and expectations are managed to be successful. Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC’s Content Marketing Services to stay agile and informed in the dynamic tech market. GenAI demand is higher than ever, be prepared to make critical business decisions with IDC’s expert advice. The popularity of industry clouds has surged with the entry of major cloud and software vendors, offering vertically integrated solutions with built-in compliance for industry-specific regulations, saving organizations time and costs. When adopting industry clouds, consider the tips from over a decade of IDC research to optimize your investment, drawing from insights from both buyers and vendors in the field. Explore IDC’s top 10 worldwide predictions for the IT industry in 2024 and beyond, straight from the latest IDC FutureScape.
