Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g., named companies, firmographics, and demographics vs. general company profiles, individual names and emails vs. general role-based personas and broad email lists, individualized value propositions vs. general benefit statements, etc.).
Wall Street’s top regulator has adopted new cybersecurity rules that require companies to disclose a…
IDC introduces FoX Scorecards, a standard approach to measuring business value across all research domains promoting success in the digital business era.
IDC’s Daniel Saroff unpacks a question that IDC is asked often: Should an IT finance function be embedded within the IT organization or centralized under the corporate Finance department?
NEVs Accelerate China’s Automotive Industry’s Intelligent Transformation and Internet of Vehicles (IoVs) Becomes its Driver. Automotive Cloud Expected to Grow at a Five-Year CAGR of 53.6%.
In the age of the digital buyer, most companies that prioritize customer experience face the…
As the region with the largest share of global tech spend, North America—including the United States and Canada—is a critical geo for tech vendors to nail down. Competing in this region means you must operate at economies of scale to afford competitive price points and offer solutions that meet needs both broad and niche. With nearly 20 cents of every global dollar spent on tech moving through North America’s indirect channels, achieving and maintaining desired performance levels here requires a balance of vendor-direct and ecosystem sales.
Generative AI has simultaneously captured the attention, imagination, and concern of most tech and business leaders across the world. However, as these technologies become front and center of conversations in the technology industry and beyond, the underlying question being asked by the market is: how do organizations derive value in a meaningful and accelerated fashion?
Discover how IDC can help you determine the right dataset you need to make fact-based decisions to direct teams and tie the right KPI’s to your objectives.