Today’s tech buyer is but one person in a larger committee. Sales and marketing teams are talking to a larger…
At IDC Cloud Pulse, a quarterly survey that takes in views from up to 1,700 cloud consumers, we have been…
To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.
Marketing and sales teams have been made to be hyperaware of the fact that consumers and buyers are inundated with…
IDC’s Brian Clarke navigates the rising prices for IT supplies, services and talent and how IT Executives should most efficiently address them.
What is Good Content Marketing? Good content marketing engages your target audience and compels them to move along your buyer…
At IDC, we have been talking about the micro and macro-economic environment and classifying them as the winds of change.…
There is no doubt that we live in the age of video. IDC research shows a 32% increase in video…
Have you noticed how often we reference maps, floor plans or other location and geospatial tools in our everyday lives?…