Your competitors are equally affected by the elements of change on the technology landscape: the economy, changing social norms changing, government policies, consumer pessimism. Utilize the research available to gain an understanding of what is occurring.
Are we in a recession? Or is it a downturn? Or would it be more apt to call today’s business…
Inflation is forcing tech leaders to make difficult choices in 2023. CIO’s and their teams must choose between delaying some…
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on…
After surviving a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, we are now…
If you’ve been told to tighten the belt of your IT spending in 2023, IDC’s tips for software development optimization will make a big impact with little investment.
Today’s tech buyer is but one person in a larger committee. Sales and marketing teams are talking to a larger…
At IDC Cloud Pulse, a quarterly survey that takes in views from up to 1,700 cloud consumers, we have been…
To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.
