Tech marketing budgets increased by 2.0% in 2020, despite the global pandemic’s shifting and halting a lot of business. Explore where those dollars are going and why with IDC’s Warren Lane.
Sustainability has become a CEO/CFO-level topic for most organizations around the world. Explore the strategic character of ESG and how sustainability affects the entire enterprise.
The shift to hybrid work fundamentally challenges traditional leadership strategies. Focus on empathic leadership for success in the future of work.
COVID-19 highlights the importance of adaptability and pivoting in the digital economy. Learn more about the journey to digital resiliency with IDC.
Explore IDC’s video series featuring Crawford del Prete, Meredith Whalen, and senior analysts to see how technology supports business resiliency and recovery.
New IDC research says most workers new to work from home prefer it, but there is an adjustment. Explore the data with IDC’s David Myhrer.
Learn how to develop the most effective KPIs to drive behaviors and enhanced business results with IDC.
Digital transformation has been a critical differentiator for enterprise crisis recovery. Explore the market’s renewed focus on innovation with IDC’s Meredith Whalen.
Digital innovation has drastically changed technology marketing. Explore these changes and see what’s next for marketing with IDC’s Warren Lane.