In the digital business era, transformative advancements have reached unprecedented heights, driving rapid digital transformation and widespread cloud adoption across…
Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g., named companies, firmographics, and demographics vs. general company profiles, individual names and emails vs. general role-based personas and broad email lists, individualized value propositions vs. general benefit statements, etc.).
Wall Street’s top regulator has adopted new cybersecurity rules that require companies to disclose a material cyber breach within four…
IDC’s Daniel Saroff unpacks a question that IDC is asked often: Should an IT finance function be embedded within the IT organization or centralized under the corporate Finance department?
Discover how IDC can help you determine the right dataset you need to make fact-based decisions to direct teams and tie the right KPI’s to your objectives.
What can we learn from the recent Mircosoft Cyberattack? IDC’s Christopher Tozzi mapped out three key takeaways and what you can do to protect your organization
As a sales leader or salesperson, your success in closing deals depends on your ability to influence outcomes by guiding potential buyers from their current mindset to one where they believe your solution addresses their problem. Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.
IDC’s Economic Impact Model quantifies the economic, ecosystem, and sustainability impact of information technology and companies at a global, regional or country level.
Today’s CIO needs an integral view of team performance and the quality of and risks in an application.