Brands that merge automation and intelligent tools with human ingenuity and compassion will corner the market on good customer experiences.
New research from IDC projects datacenter energy consumption and carbon emissions to assess the industry’s progress toward net-zero goals
The IDC enterprise intelligence architecture is a conceptual representation of attributes, technologies, and functionality that enable the organization to execute its enterprise intelligence strategy.
The tech industry is at a seminal moment. The combination of executive and board level interest, clearly defined outcomes, and the sheer speed of adoption makes Generative AI unlike anything we have seen before.
The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
ChatGPT and other generative AI technologies offer a unique ecommerce experience that may allow customers to benefit from the convenience of personalized shopping and fully automated 24 x 7 customer service on-demand.
Over the past few years, a growing number of organizations around the world have made bold pledges – and set…
The digital world is reshaping how organizations build customer journeys using technology to gain competitive advantages and build positive customer experiences.
At IDC, we are seeing increased business focus on accelerating decision velocity – an interest that extends well beyond the…