Join us as we countdown our most popular content from the past year.
Stay updated on the latest IT industry trends that will alter the global business ecosystem over the next 12 to 24 months.
As organizations prepare to deploy GenAI they must think through the technology change and process, workflow, and organizational structural changes that will be required to make best use of its business potential. It will also require close attention to the “human side” of the changes that GenAI will bring.
The changing landscape of enterprise technology partnerships is reshaping success metrics, highlighting the impact of indirect value and demand generation. Tech vendors are adapting by focusing on understanding the nuanced effects of evolving partner activities across customer lifecycles, emphasizing the importance of examining both internal and external partnership dynamics.
Explore the ways in which GenAI can revolutionize your startup, contributing to its success in the year 2024 and beyond.
Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC’s Content Marketing Services to stay agile and informed in the dynamic tech market.
Explore IDC’s top 10 worldwide predictions for the IT industry in 2024 and beyond, straight from the latest IDC FutureScape.
Thrive in the GenAI era with strategic insights and analytics. Stay ahead, counter threats, and lead in evolving markets. Harness your business resilience!
Discover the advantages and drawbacks of essential sales tools in this insightful guide for Sales Enablement leaders. By the end of this article, you’ll have the knowledge required to make informed choices when incorporating key tools into your sales enablement strategy.