Defining your market today and understanding where your opportunities lie in the future helps your team focus on the right customers and competitors at the right time. While an economic downturn can make this exercise difficult, there are actions you can take today to grow your market and your business.
It’s practically impossible to avoid the buzz about the latest artificial intelligence (AI) tool, ChatGPT. Since its launch in 2022,…
Utilizing a deep understanding of vertical, technology and country markets, IDC’s sales enablement practice delivers a considered plan to improve performance in sales and customer-facing teams, enabling organizations to better communicate the value of their solutions.
After surviving a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, we are now…
Today’s tech buyer is but one person in a larger committee. Sales and marketing teams are talking to a larger…
To serve the digital-first customer, content needs to evolve to meet the needs of a buying cohort and support their full journey, rather than islands of episodic content creation we experience today. In this post we talk about how to leverage licensed or customized content to support the buyer journey online.
While the news about the economic downturn has weighed heavily on the ICT market, it’s crucial to make decisions grounded in research. There are tools available that you should be using to drive your decisions, and those tools are grounded in tech market data to help you better understand your specific markets and navigate your next moves.
What is Good Content Marketing? Good content marketing engages your target audience and compels them to move along your buyer…
Digital is the new normal Today’s world is digital. In our personal lives, we buy digital products, and we consume…
